eCommerce marketing is the practice of using promotional tactics and strategies to drive traffic to your online stores and convert traffic into paying customers. A sound marketing plan is essential to any eCommerce store in order to build brand awareness, attract potential consumers and ultimately, drive more sales to your store. eCommerce marketing applies to both customer acquisition (getting new customers) and customer retention (retrieving old ones).
eCommerce marketing spans virtually all digital marketing channels that we have long been acquainted with. We will go through all most-used eCommerce marketing channels you can utilize when executing your marketing plan:
Social media marketing (SMM) is a form of internet marketing that utilizes the use of social media networks, such as Facebook, Instagram, and Twitter to promote your company’s product.
Traditionally, this marketing tool is mainly used for distributing content to generate traffic to websites, but social media has evolved to provide businesses with more comprehensive marketing tactics, such as video, storytelling, live stream, and many more. One of the most praised SMM tactics that are broadly adopted recently is to distribute shoppable posts on social media platforms. Shoppable content posts allow marketers to use, mostly, compelling images with actionable purchase points so that customers can easily make a purchase when browsing social network sites. This is an innovative social media marketing technique to bridge the gap between browsing and buying.
One of the most obvious advantages of social media marketing is that it can reach out to a broad range of audience base with all groups of ages, genders, occupations, and hobbies, so SMM can be considered as the one-size-fits-all marketing channel for all businesses. SMM is favored by marketers as it gives them a myriad of available tactics thanks to its flexibility to engage and directly connect with target consumers.
It’s not a secret that social media marketing has long grown to be one of the most popular means of marketing, for both brick and mortar and online businesses. Small and medium-sized businesses, large enterprises, and world-recognized brands are hopping all over trending social networks to connect with their audience.